Raccoon Events and Snowsports Industries America (SIA) have entered into a long-term partnership in conjunction with the B2C event Snowbound, transforming Snowbound Fest into Snowbound Expo. The first event under the new name is set to take place at the Hynes Convention Center, Boston, Massachusetts, from November 18 to 20, 2022.
SIA members will still have access to preferential pricing, the organisers state and point out that UK-based Raccoon's guiding principles are based on sustainability, inclusion and a premium in-season retail experience. The Expo, which is expected to play host to over 10,000 winter outdoor consumers and over 140 exhibitors, will provide brands and retailers with the perfect opportunity to speak directly to consumers, helping kit them out with the right gear for the winter season ahead.
„We are excited to evolve the Snowbound experience. “
In addition to the latest gear and kit, resorts, destinations and tour operators will be on-site to help plan, offer advice and book the perfect winter adventure.
"This is an exciting development for our US business and is a sign of our continued ambition to deliver exciting and engaging B2C events for specialist self-identifying consumers passionate about health and well-being", says Raccoon Events CEO Mike Seaman. SIA president Nick Sargent adds, "We are excited to partner with Raccoon to grow and evolve the Snowbound experience."snowboundexpo.com