Raccoon Events has announced it is re-branding to Raccoon Media Group to reflect its growing data, digital and podcast businesses, as the company states. With this move comes the commitment to invest in its media brand Outside & Active to grow the team and to invest in new technologies.
Outside & Active was launched in 2020 in the midst of the Covid19 pandemic as a one-off digital event that brought together consumers around a shared love of being active outside. The brand has grown significantly since then and now has multiple revenue streams including data, digital, podcast, film and merchandise.
„This demonstrates our desire to become a multi-platform media business.“
Mike Seaman, CEO at Raccoon Media Group, commented: "This re-brand marks an important milestone for the company and demonstrates our desire to become a multi-platform media business that communicates with our specialist audiences 365 days a year. Events remain a vital and important part of our strategy and are very much the ‘tip of the spear' for us in terms of community engagement, so we will continue to invest heavily in optimising and aggressively growing our live events business. In addition to this, we will also grow and build out new channels such as data, digital and podcasts, to enable us to offer a broader range of solutions to our customers both locally and internationally."