UFI, the Global Association of the Exhibition Industry, has announced the theme of this year’s UFI Global Congress: “Raising the Odds - Pressures and Profits in the Exhibition Industry”. The event takes place 1-4 November 2017 in Johannesburg (South Africa).
UFI’s Global Congress, is the most international annual gathering in the exhibition industry, open for UFI members from around the world. It brings together hundreds of organisers, venue operators, service providers and industry associations from over 50 countries.
With the exhibition industry showing signs of optimism despite global political turbulence, UFI decided on an economic focus for its UFI Global Congress 2017.
Kai Hattendorf, UFI Managing Director and CEO explains: “Huge investments are being made in exhibitions and events, and economists predict that the exhibition industry will outgrow global economic growth. But at the same time, economic growth has slowed. Politically, protectionism is on the rise. And operationally, digitisation is driving ever-faster change within organisations.”
“UFI’s 84th Global Congress in Johannesburg offers our members a vital chance to find solutions, stay ahead, keep in touch with exhibition industry colleagues worldwide,” says Hattendorf.