Reed Exhibitions has announced its evolution to RX, with a refreshed visual identity and updated brand positioning. Building on its flagship events business, the company aims to leverage its capabilities in data and technology to create all year-round communities that support businesses and help their customers to grow.
Hugh Jones, RX CEO, commented: "The opportunities to combine both digital and face-to-face interactions have a significant part to play in the global economy. Our new brand identity and proposition unites us behind a higher-level purpose that embraces digital transformation to help our customers to grow their businesses. When people now ask me what we do, I say RX is in the business of building businesses so everyone can thrive whoever and wherever you are."
„RX is in the business of building businesses so everyone can thrive.“
Nathalie Haxby, global head of corporate communications and marketing commented: "RX has been our internal shorthand for some time now, so the shift to adopt and embrace it as part of our refreshed brand identity was an easy one to make."