Richard Prentice has been appointed sales analytics manager at Reed Exhibitions
. He is the head of the newly created global group sales analytics team, effective February 1, 2021 and, reporting to Julian Barker, group strategy director. His role will be to lead a new team of specialists to support the company's face-to-face business and the rapidly increasing use of digital products by leveraging sales and marketing data analytics to create value and efficiency for customers. Richard Prentice is a business intelligence and analytics leader who draws on extensive and diverse consulting and in-house experience in translating data into strategic insights to drive performance and create value. He joins Reed Exhibitions from PwC where, most recently, he led an insights team in their internal sales and marketing function.
„Richard Prentice brings a deep understanding of data collection and analysis.“
Commenting on the appointment, Julian Barker, group strategy director, said, "Richard is a fantastic addition to our team, bringing a deep understanding of data collection and analysis. Richard's experience in designing and managing analytics consulting projects, as well as developing systems and processes for sales measurement will be crucial as we streamline the way we work and provide continued growth for our customers."