Elisabeth Biedermann, until now head of content, will head the communications department at Reed Exhibitions Germany and Austria as director of brand and corporate communication as of April 1, 2021. With her concept for "social communication", the 32-year-old intends to revamp the exhibition company's communications, or its "social legs " as she calls it. "It's not just the exhibition industry that is undergoing transformation, it's also the industry's communications", says Biedermann.
„Her concept is a new approach that will neatly slot into our business transformation.“
Benedikt Binder-Krieglstein: "Her concept is a new approach that will neatly slot into our business transformation", explained the CEO of Reed Exhibitions Germany and Austria. Content will play an even bigger role for the Reed boss in future. Sigrid Kuhn, present head of corporate communication, is set to leave the company at the end of June.