Gaby Appleton has been named as Reed 'Exhibitions' first chief digital product officer. In this newly created role, she will work across the global Reed Exhibitions business, and be responsible for the company's digital strategy and execution and will also lead the RX Digital Community. She will report to Brian Brittain, chief operating officer and Richard Mortimore, chief commercial officer.
Gaby Appleton has extensive experience in digital transformation across multiple categories. Most recently, she has been product director for NHS Test and Trace in the UK. Previous roles include managing director of researcher products at Elsevier, McKinsey management consultants, Procter & Gamble and Sainsbury's.
„Digital solutions will both enhance and extend the value of the event marketplace.“
Hugh Jones, CEO of Reed Exhibitions, said: "At RX, we're transforming annual events into continual connections, opening up more doors for more customers and in more places, than ever before. Digital innovation which surrounds and enhances events is becoming mainstream, expected, and valuable. These digital solutions will both enhance and extend the value of the event marketplace. With Gaby's arrival, our talent, technology and intelligence will be able to grow exponentially which in turn will deliver extraordinary new opportunities for our customers' businesses."