The 15th edition of ITB Asia, Asia's Leading Travel Trade Show, came to a successful close today with over 27,000 business appointments and meetings recorded. The success of the first face-to-face ITB Asia since the beginning of the pandemic signals returning confidence that travel industry professionals have in the recovery of the tourism sector in Singapore and the region.
Under the theme "Go Big & Go Forward: Travel Industry on the Road to Recovery and Growth", ITB Asia 2022 also had a large conference line-up including the co-located MICE Show Asia and Travel Tech Asia. This year's conference sessions ended with over 3950 minutes of high-powered content over 100+ sessions where over 180 leading industry heavyweights and innovators in three conference theatres discussed topics critical to the future of MICE, corporate travel, leisure travel and travel technology.
„The successful turnout for the three shows indicates a positive return of MICE events in Asia Pacific.“
"The successful turnout for the three shows indicates a positive return of MICE events in Asia Pacific as the travel industry gains momentum on the route to recovery", added Katrina Leung, managing director of Messe Berlin (Singapore), the organiser of MICE Show Asia, Travel Tech Asia and ITB Asia. Messe Berlin (Singapore), the organiser of the 3-in-1 show, has announced the extension of its milestone partnership with the Singapore Tourism Board (STB) from 2023 to 2025. The next in-person edition of ITB Asia, MICE Show Asia and Travel Tech Asia will take place from October 25 to 27, 2023 at the Sands Expo and Convention Center, Marina Bay Sands, Singapore.