Richer supporting programmes: C-star launches...
Richer supporting programmes

C-star launches five new dimensions

Photo: Messe Düsseldorf

From August 31 to September 2, 2021, C-star is set to take place in Shanghai New International Expo Center SNIEC. To improve the one-stop sourcing and networking platform for retailers, C-star 2021 is redefining its five dimensions to: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The special zone of Designer Village will continue to offer unique booth designs and business networking opportunities for top designers, while the ReTailor Hub will once again work with emerging retail brands to create design and technology-inspired pop-up stores.
About C-star
C-star, Shanghai's International Trade Fair for Solutions and Trends all about Retail, is the official satellite event of EuroShop, the world's leading retail exhibition. Since its debut in China in 2015, the event has been successfully held for six editions. C-star 2020 attracted 134 exhibitors and 9,006 professional visitors from around the world. Among them, 44% were retail brands and shopping malls. Exhibitors and visitors expressed satisfaction over the professionalism, effectiveness of business negotiations and the future trends that C-star presented.

In addition, C-star will introduce a new award, reta china, which is derived from reta europe, one of EuroShop's concurrent events. It is dedicated to awarding innovative technology solutions that have demonstrated outstanding results or potential for development in the retail industry and to drive development of smart retail technologies. (kf)