RX Africa: MIP Africa to launch
RX Africa

MIP Africa to launch

Photo: RX

The MIP Markets portfolio is growing: RX Africa will be launching MIP Africa as part of FAME Week Africa, the continent's leading event for business development for the creative industries. The inaugural edition is scheduled to take place from August 24 to 26, 2022 at CTICC in Cape Town.

Designed to connect with TV industry leaders, MIP Africa will form the film pillar of FAME Week Africa. Exhibitors will be Pan-African based and enjoy a platform created specifically to showcase the skill and capability of the continent. MIP Africa sees itself as a B2B market for film, television, and digital content distribution and co-production business in Sub-Saharan Africa. MIP Africa aims to offer a unique experience of prescheduled one-to-one matchmaking that guarantees meetings between distributors, producers and African buyers and commissioners to support programme sales and co-production partnerships.