Face-to-face is a key priority in creating business: According to 78% of participants in a RX survey, trade shows offer something unique that cannot be created elsewhere. This is up from 68% in 2021.
The RX Customer Mindset Tracker shows that the top five challenges for exhibitors and attendees post-pandemic include reduced sales, meeting new customers and keeping on top of market trends – problems that trade shows are uniquely equipped to address. The RX Customer Mindset Tracker is an evolution of the Covid Barometer research the company released in 2020 and 2021. Developed by the RX Global Digital Insights team, the Mindset Tracker aims to understand customers' current business challenges and priorities.
„There is a strong desire among exhibitors and visitors to grow their businesses.“
Gaby Appleton, chief digital product officer, for RX commented: "The research confirms that there is a strong desire among exhibitors and visitors to grow their businesses and expand to new products and markets. RX is well-positioned to help them do this, not only through our global portfolio of face-to-face events, but also through our digital lead generation, networking, meeting and brand promotion tools."