Second UFI Industry Partners Benchmark : High...
Second UFI Industry Partners Benchmark

High demand for innovation from service providers

Photo: UFI

While booth construction remains the most relied upon service by exhibition professionals, the demand for more innovation from service providers remains high, and marketing and communications service providers are perceived to be the most innovative. This is a core finding from the second edition of the Industry Partners Benchmark Survey, released by UFI, the Global Association of the Exhibition Industry.

„Service providers are regarded an integral part of the exhibition ecosystem.“
Sebastian Witt, vice chair of UFI's Industry Partners Working Group
Developed by the UFI Industry Partners Working Group, the survey benchmarks and assesses the relationships between industry partners/suppliers and exhibition organisers/venues. It also identifies areas for improvement with regard to collaboration. Around 190 companies contributed to the project, the majority of which are from Europe and the Asia-Pacific region.

"The results of our first survey showed in tangible terms the value organisers place on their suppliers and partners for the success of their events. Our second survey goes deeper and also demonstrates where the suppliers and partners relationship stands vis-à-vis the organisers for their recovery period events," says Ravinder Sethi, chair of UFI's Industry Partners Working Group.
About the Industry Partners Benchmark Survey
This second Industry Partners Benchmark Survey was conducted at the beginning of 2021. The Industry Partners Working Group is dedicated to running the survey on a regular basis, in order to reflect the ongoing challenges and impact on the exhibition industry.
Sebastian Witt, vice chair of UFI's Industry Partners Working Group and responsible for the survey, said: "We are happy to note that service providers are regarded an integral part of the exhibition ecosystem and contribute tremendously to the success of our industry. Nonetheless, we observe that service quality is not consistent and demands from service providers are changing; service providers can and should invest more in innovation."

Despite the overall positive feedback, the survey highlights that increasing the sharing of information between service providers and industry partners could be beneficial, although this trend has waned over the last year. "This survey, in its second year, is an important and continuous task of UFI's Industry Partners Working Group. The collaboration between exhibition organisers, venue operators and industry partners is more important than ever to sustain successful exhibitions, as the exhibition industry and the global economy are being seriously impacted by COVID-19", says UFI President Monica Lee-Müller.

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