IMEX in Frankfurt: Shining a light on diversi...
IMEX in Frankfurt

Shining a light on diversity and inclusion


“Organisations which embrace diversity will see positive repercussions throughout their business – from staff motivation and engagement, heightened innovation and a boosted bottom line. Diversity means diversity of people, minds, ideas, and approaches and it’s something we value at IMEX and recognise as crucial to the future success of the events industry – that’s why it forms a core part of our offering at IMEX in Frankfurt this year”, Carina Bauer, CEO of the IMEX Group, explains the show’s (taking place 21 – 23 May in Frankfurt) spotlight on diversity.

A session taking place on EduMonday, a dedicated afternoon of education taking place the day before the show on Monday 20 May, focuses on cultural diversity. Cultural differences and their impact on destination management explores how to prepare for a culturally different client as well as the principles that should guide planners globally, regardless of local customs.

Also taking place on EduMonday is She Means Business, created in partnership with tw tagungswirtschaft, a conference celebrating the role of women in the events industry. As one of the inspiring speakers debating the crucial issues facing women today, Gernot Sendowski, Director of HR Global Diversity & Inclusion at Deutsche Bank AG, delivers a male perspective on gender equality and female empowerment as well as exploring the German and European diversity charters. Angela Dern, Head of Diversity & Inclusion at PricewaterhouseCoopers (PwC), talks about gender equality as an economic imperative and details the UN Women 10x10x10 Impact Commitment, an initiative engaging 10 governments, corporations and universities around the world.

Developing leadership skills to manage and motivate a diverse team is covered in Industry best practices on how to be an inclusive leader, one of the many education sessions taking place on the show floor during the three days of the show. The session at the Inspiration Hub explores the best practices and communication models required to become an inclusive leader. The design of an event can impact inclusivity and this is discussed in Redesigning inclusive events by overcoming unconscious bias. The session shows planners how to uncover their unconscious bias and discover practical ways of designing events to embrace diversity and inclusion.

She Means Business, part of EduMonday, takes place on Monday 20 May, the day before IMEX in Frankfurt, 21 -23 May 2019. It’s free to enter once you’ve registered for IMEX in Frankfurt.

Photo: IMEX