SISO/UFI Deeper Dive: Case Study on Las Vegas...
SISO/UFI Deeper Dive

Case Study on Las Vegas Market published

Photo: SISO / UFI / WMCLV

394 days after the COVID-19 induced shutdown of trade shows on April 11, 2021 International Market Centers (IMC) opened the Las Vegas Market with permanent showrooms, 200 temporary tradeshow exhibitors and 1,400 attendees from 30 countries and all 50 states. From April 11 to 15, the event was the first in the newly constructed Expo at World Market Center Las Vegas (WMCLV), a $103 million investment by Blackstone, the private-equity owner of IMC.

The new Expo at WMCLV features 194,785 gross square feet of exhibit space, which is divisible into two halls — North with 97,684 gross square feet and South with 97,101 gross square feet — which can accommodate up to 1,000 booths. The venue offers an expansive lobby area, registration area, onsite shuttle bus depot, attached parking garage and two permanent grab-and-go food service areas. It is part of the WMCLV, a complex that features 5 million square feet of permanent showrooms in three buildings and the new Expo, located next to the Premium Outlets and down the street from the Smith Center for the Performing Arts.
„These buildings are truly a statement.“
Carolyn Goodman, Las Vegas Mayor
On April 9, Las Vegas Mayor Carolyn Goodman and Las Vegas City Councilman Cedric Crear gathered with IMC executives and invited guests to celebrate the official ribbon cutting. The building was completed and ready to open for the Las Vegas Market in July 2020, but due to COVID restrictions, the new venue could not house exhibits until April 2021.

"These buildings are truly a statement, and I want to thank Blackstone for their investment," said Goodman. "The Expo is the jewel of the desert in the heart of downtown, and it's nirvana for smaller conventions. This centre, along with this show to be the first to open, is so greatly significant. Despite the pandemic, we in the city of Las Vegas have done everything to keep in compliance with state restrictions. It's been a difficult year, and we are excited to have people back."

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