The Kuala Lumpur Convention Centre (the Centre), Malaysia's premier award-winning purpose-built venue, has recently seen a positive trajectory for the Malaysian business events as it enters the recovery phase. Since reopening earlier in the year, the centre has experienced a significant bounce back in demand for in-person events, with the venue achieving 40% more than its 2022 target. With close to 1,350 events successfully hosted and over 360,000 delegates welcomed, the centre has contributed approximately RM285 million (€60 million) in economic impact to Malaysia this year.
„We are delighted that the industry is enthusiastic and keen to attend in-person events again“
The centre's 2022 results equate to about 90% of its 2019 performance and with about 100 events or 50% of its 2023 target already confirmed, the world-class business events leader in Malaysia anticipates the industry returning to pre-pandemic levels sooner than expected. According to Alan Pryor, the centre's general manager, "We are delighted that the industry is enthusiastic and keen to attend in-person events again, which is positively contributing to the strong bounce back of meetings and events in Malaysia." Pryor added, "We are also excited to return to IBTM World in Barcelona this November 29 to December 1 as the European market is important to us. "With the vision of making Kuala Lumpur Asia's Sustainable Development Goals (SDGs) Hub and to effectively roll-out its sustainability initiatives, the centre established the first public-private sector strategic partnership with URBANICE Malaysia and formed the KLCCBEA Sustainability Sub-Committee.