Spielwarenmesse and Licensing International :...
Spielwarenmesse and Licensing International

Portfolio expansion in a growing market

Photo: Spielwarenmesse / Alex Schelbert

Licensing-X Germany is the name of the new platform that Spielwarenmesse, the international toy fair, and Licensing International are launching in Nuremberg. The German-speaking countries therefore now have their own licensing event.


Licensing-X Germany will be staged concurrently with Insights-X from October 5 to 7, 2022 in the Nuremberg Exhibition Centre. The exhibition for paper, office and stationery will also be organised by Spielwarenmesse. "With Licensing-X Germany, we are expanding our portfolio in a strongly growing market, which is very familiar to us and operates across industries", says Spielwarenmesse board spokesman Christian Ulrich about the latest new event.
„With Licensing-X Germany, we are expanding our portfolio. “
Christian Ulrich, board spokesman for Spielwarenmesse
Licensing International was founded in 1985 and has been actively represented in Germany with the Licensing Market event since 2001. "Our shared aim is to be the leading platform for the license business in the German-speaking countries", Peter Hollo stresses, who is responsible for the activities of Licensing International in Germany. Licensing-X Germany will build on the success of Licensing Market and offer new programme and networking possibilities across all categories for the entire licensing sector. The focus will also be put on new trends on the market, such as streaming services and NFTs, and new horizons opened up with attractive business opportunities.

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