Mexico Active & Sport Expo, a platform and leading event in Latin America for sector experts and enthusiasts, is produced by a major joint venture between two leading trade show organisers, Deutsche Messe, with its subsidiary Hannover Fairs Mexico
, and Italian Exhibition Group
(IEG). The event will be making its debut this November at the Poliforum Léon in Guanajuato, Mexico.
IEG aims to ignite the passion of all sport, fitness and wellness experts and enthusiasts worldwide by bringing international fitness industry companies, sector operators, instructors, gym chains and sports centres together through the 'IEG WELLNESS NETWORK', sector-specific trade shows spread over three continents: Asia, Europe and North America. These include the upcoming Dubai Muscle Classic Summer Edition (July 16 to 17, 2021, Dubai), RiminiWellness (September 24 to 26, Rimini, Italy), Dubai Muscle Show and Dubai Active (October 28 to 30, Dubai), and Mexico Active & Sport Expo (November 25 to 27, Léon, Guanajuato, Mexico).