By launching the Tahaluf joint venture with Informa, SAFCSP is extending its mission to stimulate growth in the kingdom's key economic sectors to encompass the events industry. Tahaluf will leverage Informa's global expertise to create a world class events sector in the Kingdom which will further advance economic diversification, provide access to new markets for international businesses, attract foreign investment and support modernisation of business activity in the kingdom. The joint venture builds on the successful collaboration between SAFCSP and Informa, which launched the award-winning tech event LEAP (www.onegiantleap.com) in 2022. Tahaluf will license Informa's market-leading brands to launch a host of new B2B events, digital experiences and services in 2023 and beyond. The new launches will include the artificial intelligence event DeepFest (www.deepfest.com) February 6 to 9, 2023; food and hospitality show, Feast (www.Onegiantfeast.com) October 24 to 26, 2023; beauty industry festival Cosmoprof Middle East; international real estate show Cityscape Global (www.cityscapeglobal.com) September 10 to 13, 2023 and the Middle East edition of the leading pharma brand, CPHI Middle East (www.cphi.com), January 15 to 17, 2024. "We are honoured to have extended our partnership with SAFCSP to create Tahaluf. It is our mission to bring world class events to the kingdom and to be a positive force in making Saudi Arabia a global hub for events", said Mike Champion, regional executive vice president of Informa Markets. Faisal Al-Khamisi, chairman of SAFCSP said: "Saudi Arabia has hosted an expanding portfolio of global events in recent years, and now, through Tahaluf, SAFCSP is investing to further elevate the Saudi events industry and related creative and digital sectors."