Strategic Alliance in China: Partners for Mes...
Strategic Alliance in China

Partners for Messe Frankfurt in Tianjin

Photo: Messe Frankfurt

On 24 June 2021 at the National Convention & Exhibition Center (Tianjin), the Tianjin Commission of Commerce, Messe Frankfurt Asia Holdings and the National Convention & Exhibition Center (Tianjin) announced the establishment of a new strategic alliance.

According to the cooperation agreement, the Tianjin Commission of Commerce, Messe Frankfurt Asia Holdings and the National Convention & Exhibition Center (Tianjin) will become strategic partners and integrate resources to foster the development of Tianjin's national exhibition economic zone. The parties will also work together to establish a platform for exhibitions, conferences and events, and cooperate in terms of local and international marketing and promotion, exhibitor recruitment and training of exhibition personnel.
„We are thrilled to contribute to the development of Tianjin's national exhibition economic zone.“
Jason Cao, assistant managing director, Messe Frankfurt Asia Holdings Ltd
Mr Jason Cao, assistant managing director, Messe Frankfurt Asia Holdings Ltd, is optimistic about the cooperation, stating: "As a market leader in the trade fair sector, we are thrilled to contribute to the development of Tianjin's national exhibition economic zone using our global resources and expertise in the field."

Messe Frankfurt also announced that its first international trade fair to be held at the National Convention & Exhibition Center (Tianjin) will be the Auto Maintenance and Repair Expo (AMR), one of 40 plus trade fairs under the Group's Mobility & Logistics cluster. Scheduled to take place from March 24 to 27, 2022, AMR is expected to attract more than 1,000 overseas and local exhibitors showcasing their products to domestic and global industry players in the 100,000 sqm of exhibition space.

www.hk.messefrankfurt.com/MF_Tianjin.html
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