After the years of clear loss in 2020 and 2021, the exhibition business has returned to Munich with a vengeance in the last three quarters of 2022. Messe München's events have reached visitor numbers of around three quarters of pre-pandemic levels. The two CEOs Reinhard Pfeiffer and Stefan Rummel therefore expect a positive result for 2022. Capital goods and technology fairs went off especially well. The new CEO duo is happy to report that these "are back with a vengeance and above all scored highly in terms of internationalism."
„2023 and 2024 will also be busy exhibition years, but will not match 2022 for profit“
According to current estimates (made in November 2022), Pfeiffer and Rummel expect revenue of around 400 million euro (2021: 127.2 million euro) and EBITDA of more than 100 million euro. Earnings before interest, taxes, depreciation and amortization (EBITDA) for the GmbH were still -33.0 million euro in 2021. The good result was achieved because two events (Drinktec, Laser World of Photonics) were postponed from the pandemic year 2021 into 2022. The CEO duo guards against excessive euphoria: "2023 and 2024 will also be busy exhibition years, but will not match 2022 for profit." The focus therefore remains on organic growth, "so that our future financial years can match the positive result in terms of EBITDA." This involves not only further developing the portfolio of their own brands but also attracting further guest events. In 2023, Messe München's agenda has 13 events in Germany, 40 abroad and 91 guest events and conferences.