The PhD dissertation by Thomas Trøst Hansen explores the academic impact for individual attendees and chairs of academic events. It identifies specific benefits that academics can reap by hosting or attending an academic event. These benefits include the three concepts of Buzz, Network and Recognition. While Buzz gives researchers access to informal information that is key to being at the forefront of developments within their field, Network involves increasing visibility and developing scientific collaboration. Recognition refers to exchanges that are essential for functioning in the current academic system and is the end purpose of chairing and attending.
According to the study from Wonderful Copenhagen, few people in the academic sector have realised the potential of hosting academic events. The global meetings industry needs to make them aware of the benefits and opportunities and follow trends in academia and science policy closely to know where it can be of service to the academic sector.
“This unique study has identified some clear benefits to the academic community. We hope it will encourage and inspire academia, associations and Convention Bureaus around the world to better understand and communicate the beyond-tourism-effects of international congresses. Being able to actually identify a broader impact of academic events is ground-breaking and should lead not only to an even closer collaboration between academia and Convention Bureaus, but also to better evaluation of congresses,” says Kit Lykketoft, Director of Conventions at Wonderful Copenhagen. www.wonderfulcopenhagen.com