Successful restart: Excellent level of sales
Successful restart

Excellent level of sales

Photo: Koelnmesse

Koelnmesse has ultimately managed to achieve a successful restart. "We expect turnover of around 237 million euro for the fiscal year and have made significant gains compared to the previous year", says Koelnmesse president and chief executive officer, Gerald Böse. "Although almost none of the trade fairs have returned to their pre-COVID-19 size, the upward trend shows that we are on track to regaining our former strength." The exceeded expectations of exhibitors and visitors also attest to this.

A comparison illustrates the upward trend: in 2021, sales amounted to 134.2 million euro and in 2020 it was only 94.3 million euro. Due to the returning confidence in trade fairs as a marketing tool, establishment of a care centre for refugees, and strict cost-cutting measures, the loss for the year is expected to be just over 60 million euro. Koelnmesse also celebrated a successful year abroad, as its international teams organised a total of 18 trade fairs with more than 250,000 visitors.
„The upward trend shows that we are on track to regaining our former strength“
Gerald Böse, Koelnmesse president and CEO
International highlights included ANUFOOD Brazil in São Paulo and THAIFEX - Anuga Asia (Thailand), which almost doubled its exhibitor participation. Among other measures, Koelnmesse signed a memorandum of understanding for a strategic partnership with the Italian Exhibition Group to expand the global Anuga network. The company signed another memorandum of understanding with ANTAD, the leading retail association and organiser of Expo ANTAD in Guadalajara, thus laying the initial groundwork for business activities in Mexico.

"Koelnmesse is starting the new year with realistic optimism", says CEO Gerald Böse in summary. "In 2023, we are no longer speaking of cancelled trade fairs. On the contrary, all the signs are indicating implementation. We see a positive trend. Barring any new bad global news, I'm confident that we will have returned to the excellent level of turnover we were achieving before the pandemic as early as 2025."