Tarsus has announced a strategic partnership with leading aviation vlogger, content creator and author Sam Chui. Chui is recognised as one of the world's most famous YouTube aviation content creators with over 2.5 million views onYouTube. This new partnership with the Dubai Airshow and other events in the Tarsus Aerospace portfolio is expected to see him reaching an even greater audience across aviation, defence and aerospace.
"Sam has built a truly unique platform and has established himself as one of the most exciting and influential aviation content creators out there", said Douglas Emslie, CEO of Tarsus Group. "We are delighted to have confirmed his partnership with our Aerospace division, which delivers key events such as the Dubai Airshow. We are building an innovative, new content offering alongside our aerospace shows and having Sam involved in our new platform, which launches this summer, will really enhance the content we deliver", Sam Chui added "I am absolutely thrilled to partner with Tarsus in the industry's first in-person global airshow since 2019. The pandemic has been particularly difficult to the aviation sector and we want to take this opportunity to showcase the industry's resilience by amplifying the great brands that come together to drive this sector forward and develop year-round engagement activities with the community to ensure that business continues during and post airshow".
„We want to drive this sector forward and develop year-round engagement activities.“
The Dubai Airshow is scheduled to return live and in-person at Dubai World Central (DWC), Dubai Airshow Site, from November 14 to 18, 2021.