Sustainable quality for the mainstream: Messe...
Sustainable quality for the mainstream

Messe Frankfurt adds to FFW

Photo: Messe Frankfurt

Frankfurt Fashion Week (FFW) has a new addition: The new format, which is aimed at an additional market segment as part of Fashion Week, is now in the calendar for January 18 to 20, 2022.

"With Val:ue, we are creating a new, central meeting place for the fashion world's global players within the framework of the Frankfurt Fashion Week. Val:ue is rounding off the Frankfurt Fashion Week by adding an extra market segment and ensuring complete coverage of the fashion spectrum", says Claudia Franz, director for brand management apparel fabrics and fashion, Messe Frankfurt.
„Val:ue is rounding off the Frankfurt Fashion Week.“
Claudia Franz, Messe Frankfurt
One component of Val:ue will also be the downstream subject of apparel sourcing in fashion. This will create additional buying options. The topic of sustainability will also play a major role: Val:ue supports the 17 sustainable development goals (SDG) of the United Nations. The SDGs will initially be addressed at the premiere event and, from 2023, they will be a mandatory condition for participation of all the companies involved, Messe Frankfurt announced.