ISM, the world's largest trade fair for sweets and snacks, is set to celebrate its Asian debut in Tokyo, Japan: The inaugural edition is scheduled to take place from April 13 to 15, 2022 at Tokyo Big Sight under the name ISM Japan and will serve as the information, communication and networking hub for the industry in the region. ISM Japan is the first trade fair of its kind in Asia and is oriented on ISM in Cologne, organised by Koelnmesse.
"With the introduction of ISM Japan, we are expanding our portfolio of the sweets and snacks segment to also include the Asiatic/Pacific region. We see here enormous growth potential, particularly through the strategic partnership with the Japan Food Journal, which has been on the market for over 20 years and which has expanded its trade fairs year after year. In this way, we are not only creating additional synergies with the on-site events but are also consistently extending our role as the international leader in organising food trade fairs and events regarding food and beverage processing. We are confident that we are creating significant added value for the industry with this new kick-off event", commented Gerald Böse, president and chief executive officer of Koelnmesse GmbH.
„We are confident that we are creating significant added value for the industry with this new kick-off event.“
Together with its partner trade fairs FABEX, Dessert Sweets & Bakery Festival, Food & Drink OEM Matching Expo, Noodle Industry Fair and the Premium Food Show, ISM Japan aims to attract over 1,000 exhibitors and just under 80,000 trade visitors from Asia and East Asia.