Tarsus Group has invested in two US-based events businesses, FounderMade and Health Connect Partners (HCP). Both acquisitions join the group as part of its newly created Tarsus Health division which will cover the healthcare, wellness and nutrition industries. In addition to the new acquisitions, the division will also be comprised of existing Tarsus Medical brands (A4M, LiVDerm, PAINWeek and CMHC) along with BodySite, the digital health platform acquired earlier this year. Tarsus plans to add additional healthcare and wellness brands to the growing division in 2022, the group states.
Launched in 2015, FounderMade hosts events focused on wellness, beauty and health for brands to connect with leading retailers, solutions and investors. The business runs two established tradeshows – Discovery Show East and West – and has also launched a virtual event series. FounderMade plans to run a full calendar of in-person and virtual events in 2022 whilst also developing niche shows to target current verticals more deeply.
„They understand the power of face-to-face interaction.“
CEO and founder Meghan Asha will continue to run FounderMade alongside president and COO, Lauren Everhart. Speaking on the acquisition, Asha said: "FounderMade was born out of a passion to help best-in-class consumer businesses scale and innovate. We are really excited to be joining Tarsus Group. We have found a partner that not only values our authenticity and the special community we've built but will also give us the tools and support to further grow FounderMade."
Launched in 2006, HCP currently delivers events in five sectors across the acute care hospital market – Pharmacy, Supply Chain, IT, Radiology and OR/Surgical. HCP events are focused on connecting buyers and suppliers through industry-specific events featuring one-to-one meetings, education and networking. The HCP team will remain in place and the business will continue to be headed up by CEO and co-founder David Mason, who said: "This partnership marks a pivotal moment for our company that will allow us to grow our business as we continue to provide first-class educational and networking events for our customers."
Commenting on the acquisitions, Tarsus Group CEO Douglas Emslie, said: "I'm delighted that FounderMade and Health Connect Partners are joining Tarsus Group as part of our Tarsus Health division which is a key focus area for the business going forward. These companies perfectly embody what we look for when bringing new brands into the portfolio – strong events that understand and meet their customers' needs, driven by entrepreneurial and energetic teams. They understand the power of face-to-face interaction and have in-person events at their core.''www.tarsus.com