The brand discovery platform FounderMade, part of Tarsus Group, is expanding its portfolio through the launch of BeautyMade: The Show for High Growth Beauty Innovators. Scheduled to take place on October 13, 2022 at The Barker Hangar (3021 Airport Ave) in Santa Monica, California, BeautyMade aims to host the most influential executives in beauty retail, investment and media, while promising to showcase the world’s most creative and emerging beauty brands.
FounderMade is partnering with The Estée Lauder Companies' New Incubation Ventures (NIV) group. NIV is the early stage investing and incubation arm of The Estée Lauder Companies and is looking to attract new and innovative beauty brands across the globe. By leveraging the BeautyMade platform, NIV is seeking to create, fund, and support emerging luxury and prestige beauty brands with innovative products and concepts to shape the next generation of beauty.
„I see a clear path for new market entrants to scale quickly.“
Noting that beauty sales have continued to grow, Meghan Asha, CEO of FounderMade, believes that even the most successful industry titans need fresh ideas and approaches in order to keep up. "With the rapid acceleration of D2C in a post-COVID world, the beauty industry needs a more innovative way to do business beyond traditional trade shows," explains Asha. "I see a clear path for new market entrants to scale quickly when they tap into the new definitions of beauty. This show will bring the future of beauty to centre stage with an experientially diverse show floor of some of the industry's best innovations."