tceb: Thailand targets EU Market with 2018 MI...

Thailand targets EU Market with 2018 MICE Marketing Campaign


The Thailand Convention and Exhibition Bureau unveiled its latest strategic marketing initiative for 2018 at IBTM World, that positions the country as Asia’s top Bleisure destination, further strengthening the delivery of quality business venues and innovative leisure activities for EU-based event organizers. The Eu Mice market remains a major target for TCEB’s promotions as it gears up a campaign that presents a simple core message; hosting business events in Thailand can be fun. In 2017 Thailand’s Mice sector drew 1,276,411 Mice visitors, generating earning of Euro 2.61 billion. A total of 109,012 Eu Mice travellers visited Thailand, up 20% over 2016. United Kingdom, France and Germany are the top three EU nationalities among Mice visitors to Thailand. Commenting on the launch, Tceb Senior Vice-President Mrs. Nichapa Yoswee said: “Through the recent marketing communication campaign, “Thailand Connect Your Vibrant Journey to Business Success”, Tceb aims to build upon the fundamental pillars of Thailand’s Mice industry,  including our diversity of destinations, a myriad business opportunities, and of course the people of Thailand.  By highlighting these unique strengths, Tceb can help position Thailand as a leading destination for Bleisure activities for European event organizers, professional bodies and corporate events.”