MPI Launches New Certificate Course: The Busi...
MPI Launches New Certificate Course

The Business Value of Meetings


Meeting Professionals International (MPI) has developed a new Business Value of Meetings Certificate Course, a live online or in-person training that addresses how to articulate the role that meetings play within organizations. Specifically, the course will teach participants the process for measuring the business value of meetings – from identifying stakeholders and creating goals to setting measurements and reporting out results.

The course’s learner outcomes include the following:
  • Learn how to determine and demonstrate business value for business through meetings and events.
  • Discover how to gain traction for measurement programs through stakeholder commitment.
  • Enhance your financial literacy.
  • Learn how to set goals and SMART objectives.
  • Learn how to create measurements that matter.
  • Learn how to analyze and report your results.
The MPI Academy has scheduled the first delivery of the six-hour course for September 17, 2018, and it will be facilitated by Jessie States, CMM, Head of Meeting Innovation at MPI and recipient of the 2018 Events Industry Council Pacesetter Award.