The fight for clean fashion: SAFW and Fashion...
The fight for clean fashion

SAFW and Fashion Revolution join forces

Photo: South African Fashion Week

South Africa's premier fashion design platform, South African Fashion Week (SAFW) and Fashion Revolution (FR), the UK-based not-for-profit organisation leading the charge to clean up the international fashion industry, have joined forces to amplify the global movement's impact on the local industry. The venture will be spearheaded by Cyril Naicker of FR's Cape Town-based South African office and SAFW director Lucilla Booyzen in collaboration with specialist exhibition consultant Josh Low tasked with the expansion of the business-to-business SAFW trade show and seminar series as well as the Designer Pop-Up consumer retail division.

„Partnering with SAFW's high profile will now allow us to ramp up our fashion activism considerably and with much greater visibility“
Cyril Naicker, Fashion Revolution
The first phase of FR's involvement will focus on integrating the sustainable slow fashion ethos into the DNA of all SAFW's competitions. "Partnering with SAFW's high profile will now allow us to ramp up our fashion activism considerably and with much greater visibility," says Naicker. "We subscribe fully to FR's values and its determination to turn the enormous power and influence of fashion into a positive force," Booyzen states.

www.safashionweek.co.za

stats