Merchandise World will stay in Coventry until 2026

Merchandise World, the exhibition for the promotional merchandise market of the United Kingdom and Ireland, has signed a deal to return to the Coventry Building Society Arena for three additional years.

Merchandise World is held annually in January and has committed the future of its New Year event to Coventry until 2026.

The invitation-only event which targets sales and administration teams, management and directors from professional distributor companies across the UK and Ireland, welcomed more than 1,400 visitors over two days this year and saw visitor numbers return to pre-pandemic levels.Merchandise World is a jointly owned venture between the British Promotional Merchandise Association (BPMA) and Sourcing City. As a result of its direct association with the BPMA, it is the leading event for the promotional merchandise sector.

The event attracts delegates and exhibitors from across the UK and Europe.

The show was first held at the Coventry Building Society Arena in 2020.

www.coventrybuildingsocietyarena.co.uk