New conference at IMEX in Frankfurt: Timely a...
New conference at IMEX in Frankfurt

Timely and relevant topics

c imex group

Gender equality and female empowerment have never been higher on the news agenda and these issues are now, rightly, being given the due recognition they deserve – across the meetings and events sector – and society at large. At a new conference during EduMonday at IMEX in Frankfurt, pioneering women will share their experiences, provide valuable advice and inspire action. Inspirational women from around the world are sharing their perspectives on the current climate at She Means Business, taking place the day before the show on Monday 14 May, as part of EduMonday at IMEX in Frankfurt. The new half day conference, created in partnership with tw tagungswirtschaft magazine, celebrates the role of women in the industry. Meeting and event strategists – both female and male – are invited to network and learn from a packed programme of highly influential speakers and mentors.The speakers are inspirational women from diverse backgrounds and sectors. What unites them is that they have overcome challenges and broken boundaries. The day starts with ‘Women in space’, where Major Nicola Baumann, one of Germany’s only three female Eurofighter pilots, and Laura Winterling, a former astronaut instructor and CEO of Space Time Concepts GmbH, will be delivering the keynote (supported by the Cologne Convention Bureau), talking openly about their successes and failures, why it’s important to be brave and challenge yourself and how striving to be your best self is an ongoing journey. Carina Bauer, CEO of IMEX Group, comments: “Our new conference, She Means Business, has come at a crucial juncture in society – we’ve reached a turning point where these issues have come to the fore. The next step now is to decide how to move forward – and She Means Business will provide a platform for forward-thinking women – and men - to come together and take action.” "We’re delighted to be launching She Means Business with the IMEX Group,” explains Kerstin Wünsch, Editor-in-chief of tw tagungswirtschaft. “We believe that the sharing of experiences and opinions is the most powerful way for women to talk to each other and to men in order to encourage working together to achieve diversity and gender equality."