Top Frotas is the name of a new business event launched by Reed Exhibitions (RX) in Brazil. The format will be unique, with executives and technicians from the automotive industry in "one-to-one" meetings with representatives of large transport fleet companies. The business negotiation schedule includes more than 1,000 business meetings, with approximately 20 hours of immersive relationship activities.
„"Top Frotas is a more interactive event model, focused on generating business and establishing lasting relationships."“
Robson Caldas, product manager, O2O Eventos
This is the Brazilian version of the successful format established by the company in Mexico, which has been hosting Top Flotillas for 10 years. The differentiated business event helps to promote greater engagement of manufacturers with the main buyers in the segment.
The first one-to-one edition of Top Frotas will take place from September 27 to 29 at Sauípe Premium Brisa, in Costa do Sauípe, on the coast of Bahia, Brazil. RX's expectation is that the first national edition of the event will generate more than BRL 150 million in new business.