Trifecta Collective : NATDA founders sell to ...
Trifecta Collective

NATDA founders sell to Trifecta Collective

Photo: NATDA

The North American Trailer Dealers Association (NATDA) has been acquired by Trifecta Collective LLC, a newly established firm comprised of private equity firm GreyLion and trade show industry veterans Rick McConnell and Jennifer Hoff.


NATDA is a professional business association in North America that serves light and medium duty trailer dealers and is comprised of the largest national show in the trailer industry, a membership organisation, and a leading trade publication.
„The NATDA Trailer Show has performed better than our expectations.“
Amy and Andy Ackerman, co-founders of NATDA
Amy and Andy Ackerman, co-founders of NATDA, said, "It has been incredibly rewarding to help build NATDA for the past 15 years. The NATDA Trailer Show has performed even better than our highest expectations, and we are excited to be able to turn it over to Rick and Jen." All current team members, including Andria Gibbon, executive director, and Karen Anderson, director of sales, will remain in their current roles.

Rick McConnell said, "NATDA is a special organisation that is very much in tune with the trailer industry. Our team will ensure that we remain close to the market, exhibitors, sponsors, and dealers to build upon an already strong foundation. Amy and Andy have been great to work with through this transition. They have emphasised the fact that listening to customers is the key to success. We will continue this tradition!" The next show is scheduled to take place in Nashville, Tennessee at the Music City Center from August 31 to September 2, 2022.

www.natda.org

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