Trust to expand: Industry leadership status r...
Trust to expand

Industry leadership status reinforced

Photo: The Lume

Last financial year, Melbourne Convention and Exhibition Centre (MCEC) contributed over $383 million to the Victorian economy, hosted 349 events and welcomed 1.6 million visitors. Minister for Tourism, Sport and Major Events Steve Dimopoulos recently tabled MCEC's annual report for the 2021/22 financial year, demonstrating a growing demand for the return of events.

Dimopoulos said: "Melbourne is a premium business events destination and it's great to see planners and key decision makers continue to choose Victoria for their business events, supporting businesses and jobs right across the state." Peter King, chief executive, Melbourne Convention and Exhibition Centre, said: "The last financial year saw MCEC begin to recover from the impacts of COVID-19 on our industry. As a business, we didn't sit still but doubled down on our commitment to customers, the community and the environment.

Highlights during the financial year included the national NAIDOC Awards, Oz Comic Con, Melbourne Art Fair and the Good Friday Appeal's annual Kids Day Out, which attracted more than 80,000 visitors and helped raise a record $22 million for the Royal Children's Hospital." The year reinforced the industry leadership status of the Melbourne Convention and Exhibition Trust, who manage MCEC, with the announcement that they will expand and operate the future Geelong Convention and Exhibition Centre, opening in 2026.