UFI / GL events South Africa / AAXO: African ...
UFI / GL events South Africa / AAXO

African industry outlook

Photo: Johannesburg Expo Centre

UFI, the Global Association of the Exhibition Industry, is organising the Africa Exhibition Industry Outlook on September 13, 2022, in partnership with GL Events South Africa and in collaboration with the African Association of Exhibition Organisers (AAXO). The event is scheduled to take place at Johannesburg Expo Centre.

The one-day workshop and seminar will feature expert speakers from across Africa and the Middle East, including journalist and author Bruce Whitfield, whose keynote will draw on fascinating, truth-defying and inspiring case studies of people and businesses that succeed against the odds.

Other industry panellists will be presenting business opportunities in key African markets, business outlooks, incentive schemes for new entrants, and bilateral cross-border collaboration. Topics of discussion will include how convention bureaus support the industry in South Africa, the economic impact of exhibitions both in Africa and around the globe, a multinational view on investing in Africa, and a presentation of the findings of UFI’s Global Barometer Study focussing on Africa and the Middle East.
„Africa represents the next frontier for growth.“
Naji El Haddad, Regional Director MEA, UFI
Naji El Haddad, Regional Director MEA at UFI, says: “Africa represents the next frontier for growth and development for the exhibitions industry. There is great potential for investing in, developing and bringing global events to Africa. It’s particularly interesting to note the launch of geo-adapted events that are being brought to Africa, which is a testament to the ever-increasing confidence and opportunities available on the continent.”

Whilst the pandemic directly affected the events industry, interesting mergers and acquisitions noted in the past two years include RX Global’s acquisition of two specialized exhibitions – the Media 10 Design Joburg and the Coffee and Chocolate Expo. Additionally, dmg Events, with a footprint spanning 25 countries – acquired Addis Build at the height of the COVID-19 pandemic, with the view to supporting growth across multiple industries in Ethiopia. Earlier this year, the African arm of Clarion Events also announced a full rebrand under the name Vuka Group, forming an independent B-BBEE compliant company adapted to the unique conditions found in Africa.

“We are delighted to be hosting this UFI event at the Johannesburg Expo Centre to showcase the commercial opportunities that South Africa, with the rest of Africa, have to offer. Our nation is well positioned from all aspects to be a hub for global events”, adds Craig Newman, Group CEO at GL Events SA.