UFI and MAD Event Management: Partnership for...
UFI and MAD Event Management

Partnership for North America

Photo: MAD Event Management

MAD Event Management LLC and UFI, the Global Association of the Exhibition Industry have announced a strategic new partnership aimed at further developing and enhancing the UFI member services to North American members, thus creating stronger links between the North American exhibition industry and the global industry and to grow UFI's North American membership base.

As part of the partnership, MAD president, Martha Donato, and Marty Glynn, CEO, have become the official representatives of UFI in the region and will work to promote and support the business interests of UFI members. "For many years, we've been working to build our international connections in the event industry. Getting to know Kai Hattendorf and his team at UFI has been instrumental in our ability to network and seek opportunities globally", said Martha Donato, founder and president, MAD Event Management LLC. "As the UFI representatives in North America, we will share our enthusiasm for and endorsement of UFI's programmes, research and world-class conferences with our peers in the region."
„We will share our enthusiasm for and endorsement of UFI with our peers.“
Martha Donato, founder and president, MAD Event Management
"In November 2023, UFI's Global Congress will come to Las Vegas. Ever since we announced that a few months back, the buzz has been building. Many colleagues across the US are looking to engage with UFI on this as well as more broadly to create stronger ties into the global industry", said Kai Hattendorf, UFI CEO and managing director. "With Martha Donato and Marty Glynn, we have found excellent partners to represent UFI in North America, and we are very much looking forward to working with them to connect US industry colleagues more closely to our global UFI community."

In the US, the "Who's Who" of for-profit organisers and leading association organisers are UFI members, as are leading destinations, venues and service providers. UFI is a collaborative partner, working with industry coalitions, like the Exhibitions & Conferences Alliance (ECA) and US-based associations like SISO.