As travel within Asia remains highly restricted, UFI is launching a different format to bring the industry together in person: Asia-Pacific Week, taking place as decentralised events from March 28 to April 1, 2022. The week-long programme of activities will comprise a series of local events across the region, allowing UFI members and the wider community in Asia to gather, in person, where they are based.
Led by Mark Cochrane, UFI's regional director in Asia-Pacific, the event will offer all industry professionals the opportunity to network and share ideas. "The aim is to bring our members and all industry professionals together for networking, content and some fun. The industry in the region has not had the chance to come together since 2019, at the UFI Asia-Pacific Conference in Tokyo and UFI Global Congress in Bangkok. The pandemic has encouraged us all to think more creatively, and the UFI Asia-Pacific Week will be a great way for our community to gather locally and look ahead to better days," says UFI's Cochrane.
„The pandemic has encouraged us all to think more creatively. “
The UFI team in Hong Kong is working with UFI Ambassadors from China, India, Thailand, Hong Kong, the Philippines and Japan, amongst others, who will be responsible for organising a variety of local gatherings – from charity runs to cocktail, dinner and cultural events.
Kai Hattendorf, UFI's CEO & managing director, adds: "Keeping communities engaged and connected is certainly a challenge, but we say: challenge accepted! That's why UFI is working to provide our colleagues across Asia with opportunities to come together, in person, in their own countries. Through our group of UFI Ambassadors, participants can network and debate key issues facing our changing industry in Asia and the world!"www.ufiasia.org