UFI European Conference : Ways to adapt to th...
UFI European Conference

Ways to adapt to the new realities

Exhibition organisers must adapt to the new reality in the digital event space. The UFI European Conference delivered several perspectives how this can happen and put a spotlight on European excellence and thought leadership in the global context.

Philippe Brocart, from Maison & Objet, shared experiences from six years of running a digital marketplace alongside a face-to-face show. “We are not selling square metres; we are offering business opportunities on the platform,” he says.
„We are not selling square metres; we are offering business opportunities.“
Philippe Brocart, Maison & Objet
Olivier Ferraton, CEO of GL events, focused on lessons learned from organising and servicing sports events. “Hybrid solutions are a part of life; they are nothing to be scared about,” he says.

Taking place over two afternoons and led by Nick Dugdale-Moore, UFI’s Regional Director for Europe, the 2021 UFI European Conference offered participants a blend of keynote sessions and expert content, as well as networking, matchmaking and business development opportunities.
UFI’s Dugdale-Moore says: “Of course, we would have preferred to meet in person, but this year’s digital conference offered positive outcomes in terms of lessons learned and a view to what’s coming next. On behalf of the UFI team, I want to thank the speakers and panellists for delivering such compelling and valuable content. UFI members can catch up on all the sessions in the member section of the website, once the event platform closes. I am already looking forward to the next European Conference which will take place in Poznan, Poland in May 2022, hosted by our friends at Grupa MTP.”