UFI Global Congress: Keynote by filmmaker Sha...
UFI Global Congress

Keynote by filmmaker Sharmeen Obaid Chinoy

Photo: Bina Khan

Sharmeen Obaid Chinoy, two-time Academy Award-winning filmmaker, and director of the critically acclaimed Marvel Studio's series Ms. Marvel, will be giving a keynote at the 89th UFI annual Global Congress. The event will take place in Muscat, Oman, from November 14 to 17, 2022.

Ms. Obaid Chinoy keynote will begin the congress with an audio-visual journey about uncovering the unseen, and the entire programme will be guided by former broadcast journalist, Eithne Treanor. In addition, the programme will cover topics such as the state of the economy, global risks and opportunities, and trends in the industry. It will also dive into transformational topics, like the industry's sustainability agenda and talent narrative, as well as data and insights for creating serendipity.
„They are embracing our sector as a driver of economic growth.“
Kai Hattendorf, CEO, UFI
UFI CEO, Kai Hattendorf said, "We couldn't be more proud to bring the industry to Oman for this year's event. The Middle East, and Oman specifically, has shown significant investment and commitment to developing a world-class business-events ecosystem. They are embracing our sector as a driver of economic growth. We are excited to be working with the host team to put on this truly unique event." The 2022 iteration of the UFI Global Congress is the first to return to the Middle East since 2012, though UFI has hosted regular regional conferences each spring in the region.

Further, the UFI Global Congress will feature the first-ever "Industry Board meeting", which will cover the 2023 agendas of senior members of preeminent organisations in the industry.