UFI ISU: Trade Fair = Fair Trade?

Trade Fair = Fair Trade?

Photo: UFI

The 2022 UFI International Summer University (ISU) focuses on increasing public awareness of the impact that business has on environmental and social wellbeing, whether positive or negative. The topic of the programme, running from June 1 to 3, 2022: Trade Fair = Fair Trade? Exhibition Formats in the Age of Sustainability.

Environmental and social factors are both key drivers of corporate success. Paying attention to sustainable growth can create significant immediate and lasting opportunities. "This year's ISU, aimed at professionals working in the trade fair industry, will showcase the impact that sustainable value creation has on all parts of the global exhibition industry", UFI, the organiser of ISU, states.
„ISU will showcase the impact that sustainable value creation has.“
UFI International Summer University (ISU)
Combining the knowledge of academics (in cooperation with the Institute of Trade Fair Management, University of Cologne), industry experts (through Koelnmesse and UFI) and a variety of best-practice initiatives shared from both inside and outside the industry. ISU will take place at Incube8 at Koelnmesse (Germany). Registration opens soon.