Even though the COVID-19 pandemic has severely hit the economy, the fundamentals remain, and sustainability is a strong priority for exhibitions and their participants: For 86% of exhibitors and 87% of visitors, travelling to an exhibition helps save time, while for 84% of exhibitors and 83% of visitors it helps save money. For 67% of exhibitors and 64% of visitors, travelling to an exhibition, where they can do multiple things under one roof and avoid separate flights to other locations, helps to reduce their carbon footprint. These are key results from the second edition of the UFI report on the status of sustainability in the exhibition industry, including results from surveys conducted by UFI research partner Explori.
In parallel, the majority consider the environmental impact of the tradeshow sector to be important to them, and they believe that improving this environmental impact will become increasingly more important to the sector's long-term success.
„We will use these findings aiming to further improve the performance of exhibitions.“
Across all segments (organisers, venues and service providers), there is a feeling that the rate of transition towards sustainability is around halfway between "only starting the transition" and "very advanced", and, in general, exhibition participants also rate the efforts of the industry as "average", in this regard.
"This report is unprecedented in its analysis of the views of the industry and its clients as to the key issue of sustainability in our industry. We will use these findings in many of our current projects aiming to further improve the performance of exhibitions as sustainable ways of doing business," says Kai Hattendorf, UFI managing director and CEO.www.ufi.org/status-of-sustainability