Unlocking online business potential: China Cr...
Unlocking online business potential

China Cross Border E-commerce Fair to launch

Foto: Messe Frankfurt

To embrace a new wave of growth in international e-commerce, Messe Frankfurt (Shenzhen) Co Ltd, China Merchants Exhibition Management (Shenzhen) Co Ltd and Beijing Talent-Expo Co Ltd have announced their cooperation as co-organisers of the China (Shenzhen) Cross Border E-commerce Fair (CBEC). The first edition will take place from September 16 to 18, 2021 at the Shenzhen World Exhibition & Convention Center, occupying over 100,000 sqm of exhibition space.

As a comprehensive e-commerce business platform dedicated to cross border trade, the show covers the entire industry chain from product selection to platform providers and other supporting services. In alignment with the Chinese Government's "dual circulation" development plan in which domestic consumption and international trade mutually reinforce each other, the growth of the cross-border e-commerce market is expected to accelerate.

Focusing on the opportunities in this perspective, Mr Stephan Buurma, member of the board of management of Messe Frankfurt Group, explained the mutual benefits of the new cooperation: "With our global trade fair network, China Merchants Exhibition Management's extensive operational experience in Shenzhen, and Beijing Talent-Expo Co Ltd's abundant domestic industry resources, CBEC will gather renowned international brands across different industries, as well as high-quality Chinese suppliers. Through the participation of a large contingent of leading local and overseas e-commerce platforms and service providers, the fair will not only promote foreign trade for Chinese suppliers but will also draw international brands to the Chinese market."
„CBEC will gather international brands across different industries, as well as high-quality Chinese suppliers.“
Stephan Buurma, Messe Frankfurt Group
Commenting on the new partnership, Mr Ma Jun, general manager of China Merchants Exhibition Management (Shenzhen) Co Ltd, the exhibition sector of the state-owned enterprise China Merchants Shekou Holdings, said: "We will leverage our local expertise and highlight Shenzhen's dynamic resources in the market to co-organise the first edition of CEBC with Messe Frankfurt and Beijing Talent-Expo Co Ltd. Together, this comprehensive platform will further develop cross-border collaboration in the e-commerce industry. We look forward to hosting thousands of exhibitors and professional buyers at the Shenzhen World Exhibition & Convention Center, where participants can enjoy state-of-the-art facilities and a complete range of supporting services".

Strategically held in September, a peak season for sourcing and a busy procurement month for regional festivals, CBEC will cover three main product categories: consumer goods suppliers, cross-border service providers and products, e-commerce platforms and media. The inaugural edition is expected to welcome 3,000 exhibitors to present their latest products and services across 100,000 sqm of exhibition space.

cbec-shenzhen.hk.messefrankfurt.com/CBEC21
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