Cvent, Inc., international provider in meetings, events and travel technology, unveiled the complete redesign of the Cvent Supplier Network (CSN) venue sourcing platform. The redesign focuses on usability, search relevancy and design. Kevin Fliess Vice President of Marketing at Cvent said: “This launch marks a paradigm shift in venue sourcing based on our customers’ holistic interests and feedback. Our technology team has spent thousands of hours doing field research and has worked hand in hand with our customers to ensure that the redesign meets the needs of the modern planner and our supplier partners.”
The CSN redesign includes a more intuitive platform, featuring a single search field where users simply enter the name of any city, airport, address or even neighborhood. The shift to Google Maps allows planners to easily utilize a map or list view to find their desired venue. Additionally, users who are logged into their CSN account can access the new feature Venue List which unifies searches across different devices. While many of the updates affect the front-end user experience, the additional needs of hotels and event venues were also considered in the redesign. CSN studies show that planners focus primarily on images, meetings space information, floor plans and menus.
In addition to unveiling the redesign of the CSN, Cvent announced their new Group Business Intelligence solution. Part of the Cvent Hospitality Cloud, the new solution will enable hospitality professionals to see real-time data and analytics of their group business, and that of their competitors, in a single easy-to-use platform.
“Hospitality professionals need timely and actionable intelligence for their group business segment in order to maintain and improve their competitive position,” said Pete Floros, SVP of Product Management at Cvent. “Providing our clients with the tools to confidently respond to pending RFPs and book business based on competitor rate and response information offers an invaluable opportunity to drive revenue. Our whole goal in designing the platform was to make the data actionable – enabling our supplier partners to generate more qualified group business leads and increase revenue per available room.”