Visit Flanders targets international assocations and corporations to draw conferences to Flanders and Brussels. They are is adding three new association experts to their team to help attract 300 extra conferences to Flanders by 2021.A study conducted by Visit Flanders shows that, on average, conference delegates are of greater economic value to a destination than traditional holidaymakers. Visit Flanders is bringing on board three association experts to attract more international association conferences. In collaboration with local convention bureaus in Antwerp, Bruges, Ghent and Leuven, Visit Flanders promotes the region as an international conference destination. Association experts are vital to identify and approach the right contacts within associations. They shall help to find the right match between associations’ demands and the conference venues on offer in Flanders. The goal is to draw twice as many major international conferences to Flanders by 2021.
Flanders owes its strategic added value as a meeting and conference destination to its reputation and expertise in certain key industries. These industries are highly developed, with specialised know-how at hand, in one or more Flemish cities and regions: for example, the petrochemical industry in Antwerp, biotechnology in Ghent, nanotechnology in Leuven, healthcare in Bruges, etc. The large cluster of association headquarters in Brussels is another trump. (fun) www.meetinflanders.com