Stephen Knowles has been appointed CEO of VSef. Knowles takes over from Mark Brewster who has led VSef since its inception in early 2021, and who will continue to serve as chairman of VSef and CEO of Explori, the event measurement business he founded in 2011.
Knowles has over two decades of experience working with the events businesses, including IQPC, Informa Markets (previously UBM) and CloserStill. He has extensive events experience, launching event brands into new markets and sectors. He is a trusted business leader with an eye for transatlantic opportunities.
„It has the potential to make a progressive impact on the events industry.“
Stephen Knowles says, "It's a rare role that has the potential to make such a progressive and rapid impact on the global events industry as whole. I am drawn to problem-solving opportunities that make a real difference, and when the chance came up to lead the VSef initiative I couldn't say no."
This appointment comes after the recent announcement of V2.0 of VSef which includes a new set of API standards enabling organisers to pull their data from multiple platforms into their own system.vsef.io