Warm up for October: IEG builds momentum for ...
Warm up for October

IEG builds momentum for Dubai Muscle Show

Photo: IEG

The first Dubai Muscle Classic organised by IEG's HBG Events ran from February 13 to 14, 2021 at the Dubai World Trade Center and drew over 47,000 spectators following the live streaming on YouTube. 309 contestants from 43 nations competed. It was the largest bodybuilding competition ever to take place in the Arab Emirates and was organised for the first time by HBG Events, a company of the Italian Exhibition Group (IEG), in partnership with the Dubai Sports Council and Emirates Bodybuilding Federation (EBBF).
Event features
The two days of Dubai Muscle Classic, promoted by ProSupps and ProTan, featured male and female contestants competing in the various specialities, concluding with the 'Men's Classic Physique', 'Muscular Physique' and 'Bodybuilding' categories and the award of the title of Dubai Muscle Classic champion.
For Corrado Peraboni, CEO of IEG, "This was an excellent debut, based on the expertise of our company, which is a leader in the organisation of expo events in the wellness, sport and leisure sector. In sync with our strategy of geo-cloning our events, the success of Rimini Wellness will contribute even more to boosting the Dubai Muscle Show, from October 28 to 30, 2021, being held simultaneously with the World Expo. The recent acquisition of the most important fitness and wellness expo event in the Middle East will make the Rimini edition even more international through time."

The event was staged in complete safety, in total compliance with all the health protocols regarding the health and hygiene precautions and measures foreseen on-site to fight COVID-19, such as negative swab tests, in order to take part in the competition.