Effective April 18, 2022, the Washington State Convention Center (WSCC) has been rebranded to Seattle Convention Center (SCC). This was announced by the Washington State Convention Center Public Facilities District as a move to better align with its hometown. With the rebranding comes an update of the visual identity.
The new SCC logo, with a colour palette that embodies the natural elements of its namesake city. "This is a tremendous milestone as we prepare to launch Summit, the additional building, in January 2023", said Jeff Blosser, president and CEO, SCC. "The updated brand captures the enduring vibrancy the convention centre contributes to downtown Seattle, both in terms of revenues generated by meetings, but also by event attendees as they explore Seattle, the Puget Sound and Washington State."
„The updated brand captures the enduring vibrancy.“
The SCC campus is now composed of Arch at 705 Pike, the original building, Arch at 800 Pike, formerly known as The Conference Center, Summit, opening one block north on Pine Street in January 2023, and three parking garages.