Fira de Barcelona has been awarded the Operations & Services Award 2021 by the Global Association of the Exhibition Industry UFI. The award recognises the institution's versatility in dealing with the crisis caused by COVID-19, the return to activity with new digital and hybrid models and the implementation of innovative security measures, as well as the strengthening of links with society and the region.
With this award, the UFI recognises the initiatives implemented by Fira de Barcelona, in collaboration with different local entities, to be proactive in the pandemic context and recover activity with a two-fold objective: to promote hosting events in the short term and to find solutions to future challenges by providing value in a post-COVID environment.
The general manager of Fira de Barcelona, Constantí Serrallonga, stressed that "this award is a recognition of Fira de Barcelona's capacity for adaptability, as it has been able to reorient itself and provide agile responses to the current needs of both companies and society, in line with our social commitment, in a context as adverse as the one we are experiencing".
„Fira Barcelona presented a complex but realistic scenario how to run a show under COVID-19 restrictions.“
The chair of the UFI Operations and Services Working Group, Stefan Eckert, highlighted that "Fira Barcelona presented a complex but realistic scenario how to run a show under COVID-19 restrictions. It is a conceptual blueprint which can help other venues and show organisers to restart our business".
Fira de Barcelona has won the UFI Operations & Services Award for the fourth time after 2010, 2012, and 2014.www.firabarcelona.com/fira-de-barcelona-receives-the-ufi-operations-services-award