A strong trading platform for the global wire and cable industry will now take place every year in Shanghai: Messe Düsseldorf Shanghai and its longstanding regional partner SECRI (Shanghai Electric Cable Research Institute Co., Ltd) have united their skill sets in an expanded cooperative project. In addition to wire China, which draws experts from the wire and cable industry to Shanghai every two years, the Wire Show - China International Wire & Cable Industry Exhibition – will also take place in the intervening years, alternating with the leading regional Asian trade fair. The WireShow
will be held from August 31 to September 2, 2021, in the Shanghai New International Expo Centre (SNIEC). The previous event saw around 15,000 professional visitors and 400 exhibitors from Asia.
Interactive online showrooms
The WireShow 2021 will offer interactive online showrooms to provide a digital boost for what is on offer in the trade fair halls. This means that companies can also take part in trade fair events even if they cannot travel to Shanghai.
"The objective of this strategic alliance is to use the platforms that we have had for years for international companies to showcase innovations from the wire and cable industry and to position ourselves even better in the Chinese market, the biggest growth market in the world", the organisers state.